Blog
Practical writing on mobile ad-revenue optimization. Indie game studios and mobile publishers welcome.
Why your AppLovin MAX eCPM dropped overnight (and how to fix it today)
A practical 5-step diagnosis for indie game devs whose AppLovin MAX eCPM cratered overnight. Covers bidder failures, floor staleness, geo-mix drift, and how to triage in under 30 minutes.
AdMob waterfall optimization for indie game studios in 2026
A no-nonsense guide for indie game studios still running AdMob waterfalls in 2026. When to migrate to bidding, when to keep waterfalls, and the four floor-tuning rules that actually move revenue.
The free ad revenue audit checklist mobile publishers should run quarterly
A 12-point ad-revenue audit checklist for mobile publishers. Catch stale floors, dead bidders, country-mix drift, and ad-format mis-allocations. Designed to run in 45 minutes per quarter.
Unity LevelPlay vs AppLovin MAX: a 2026 comparison for indie studios
A specific, opinionated comparison of Unity LevelPlay (formerly ironSource) and AppLovin MAX for indie studios in 2026. Network coverage, eCPM behavior, reporting, and when each is the right call.
When to disable auto-CPM (and how to detect that it is hurting you)
Auto-CPM (AdMob optimization, MAX auto-CPM) is the default for a reason — but for a real subset of indie publishers it leaks revenue. Here is how to detect that case and what to do instead.